Showing posts with label E mail. Show all posts
Showing posts with label E mail. Show all posts

Tuesday, December 29, 2009

iPod Touch Asserts Its Presence


Apple's iPod Touch, introduced in late 2007 as essentially an iPhone minus the phone part, has quietly grown to prominence as a platform for more than just music playback and is changing the landscape for mobile devices.

While Apple (NASDAQ: AAPL) has frequently discussed the App Store by mentioning both the iPhone and iPod Touch together, the iPhone has typically stolen the spotlight thanks to the dynamic effect it had on the smartphone market, where it remains one of the industry's hottest sellers. Now it seems that the iPod Touch plays a much greater role for those 100,000 App Store apps than previously believed.

Flurry, a San Francisco-based mobile analytics company, said in a blog post that of the 58 million iPhone OS devices sold worldwide through September, the iPod Touch (sometimes called "iTouch") represents 40 percent of the market, with 24 million units sold.

At the most recent iPod event, which featured the public return of Apple's CEO Steve Jobs, the company's chief executive disclosed that Apple has sold 220 million iPods worldwide. So the iTouch's 24 million units is only about one-tenth of the total sold. Then again, iPod has been on the market since 2001 and the iTouch is a relative newcomer.

In that time, though, Flurry has noted how deeply it has dug into people's lives, particularly young users.

"Apple is using the iPod Touch to build loyalty with pre-teens and teens, even before they have their own phones (think: McDonald's Happy Meal marketing strategy,)" Peter Farago, vice president of marketing for Flurry, said in the blog post. "When today's young iPod Touch users age by five years, they will already have iTunes accounts, saved personal contacts to their iPod Touch devices, purchased hundreds of apps and songs, and mastered the iPhone OS user interface. This translates into loyalty and switching costs, allowing Apple to seamlessly 'graduate' young users from the iPod Touch to the iPhone."

"For OEMs hoping to challenge Apple, we believe an even greater sense of urgency must be adopted," he added.

Anecdotally, Farago said he's noticed a shift in usage habits by his friends' children.

"What I was seeing with friends who have kids between 7 and 12 is all the boys had a Nintendo DS for years. Now I'm noticing it seemed like they don't have Nintendo any more, they have an iPod Touch. Their parents are like, 'Please, 99 cent games or a $30 cartridge? I don't have to go to the store and I can control how much they spend?' ... It's a no-brainer," he told InternetNews.com.

All that invested content and data on the Apple device gets them early and locks them in, he added.

"Just that alone makes the iPhone/iTouch very sticky," Farago said. "All the content you can own and can use again with a new device is also appealing."

It's a great reinvention for the iPod, a which began as a simple music playback device. Some pundits predicted Apple would kill off the iPod Classic, which is the only unit left that uses a hard drive instead of Flash memory, but so far it hangs in there.

More than that, though, the iPhone and iTouch may be greasing the skids for Apple's long-rumored iTablet, iPad, or whatever the tablet device might be called.

The general consensus among the rumormongers is that it's a 10- to 12-inch pad that operates like an iTouch, with some form of wireless support. But unlike the iPod Touch and iPhone, Apple tablet apps could run in windows, and it might support multiple apps simultaneously -- if the rumors are to be believed.

At the very least, Farago said, the iPhone and iPod Touch remain valuable stepping stones to even more advanced Apple products.

"If you think about just the user interface learning Apple has gotten out of iTouch and the iPhone, a lot of that is very transferable," Farago said. "For Apple, it's been extremely valuable to see how users to interact with this thing and they are also training users on [the use of] touch."



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Saturday, December 26, 2009

The Best iPhone and iPod Touch Games of 2009


Best iPhone Games

We reveal the best iPhone games of 2009 and 2010, plus the top free and commercial iPod touch game apps.

As some of the fastest-growing portable gaming platforms today, it’s no wonder that over a quarter of the 85,000 apps (applications) available to Apple iPhone 3G/3G S and iPod Touch owners are digital diversions. In fact, given these devices’ user-friendly, motion-sensing interfaces; sharp 3D graphics; selection of titles for all ages and interests at a variety of comfortable prices; and ability to retrieve content on-demand virtually anytime, anywhere, well… Let’s just say we’re confident that of the over two billion downloads users have presently notched up in the App Store, more than a few have been purchased with productivity the furthest thing from buyer’s minds. Looking for the perfect way to kill time while waiting for the bus or standing in line to score tickets to a sporting event? See below for our very own game industry analysts’ and experts’ top picks in several of the most popular categories:

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Saturday, December 12, 2009

iPod Touch Is Apple’s Stealth Weapon for Mobile Growth

Steve Jobs once referred to the iPod Touch as “training wheels for the iPhone,” but it’s no novelty to Apple. An analytics firm estimates Apple has shipped about 24 million units of the iPod Touch, which represents about 40 percent of the devices running the iPhone operating system.

Mobile analytics firm Flurry claims it made the estimate based on a sample of 3,000 applications, 45 million consumers and four platforms. Apple provided a figure of 58 million devices running the iPhone OS, and of that total, Flurry believes 24 million are iPod Touch devices.

Flurry speculates that Apple’s iPod Touch is crucial for the company to retain and expand its market share in the mobile OS space.

“While it is clear that the iPhone has significant short-term revenue value for Apple, Flurry believes that the iPod Touch holds more long-term strategic value for Steve Jobs and team,” Flurry wrote in a blog post. “As all industry eyes look to the iPhone, the iPod Touch is quietly building a loyal base among the next generation of iPhone users, positioning Apple to corner the smartphone market not only today, but also tomorrow.”

That’s a believable number, because the iPod Touch caters to a broad market segment including gamers, teenagers (who presumably can’t afford the iPhone’s ~$100 monthly bill), Verizon customers avoiding AT&T and more.

The numbers also signify healthy growth for Apple’s iPhone platform. In September, Apple claimed it had shipped 40 million units of the iPhone and iPod Touch worldwide. In just three months, that number has increased 18 million — about 30 percent.



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Sunday, September 27, 2009

Apple iPod touch (32GB; third generation)

Now in its third year, Apple's iPod touch has evolved so many features and uses beyond media playback that we're not really sure what to call it anymore. Some flock to the touch for its first-class mobile Web browser and email support, while others see it primarily as a portable gaming device, and some still pick it up for good old-fashioned music and video playback. No matter how you choose to define the iPod touch, Apple's third-generation version has arrived, flaunting 8GB, 32GB, and 64GB capacities priced respectively at S$308 (US$217.54), S$468 (US$330.56), and S$628 (US$443.57). Its hardware design hasn't changed dramatically from the model we reviewed in 2008, but neither has its status as the world's most feature-packed portable media player.

Design

For better or worse, the first thing we noticed about the third-generation iPod touch is how unchanged it looks. Side by side with the second-generation iPod touch, you'd be hard-pressed to find a way to distinguish the two models from each other. Aside from minor differences in the etching on the back of the touch, the second- and third-generation models are splitting images of each other.

Just like its phone-wielding sibling, the iPhone, the iPod touch is a touchscreen device with a glass-covered 3.5-inch screen that sports a 480 x 320-pixel resolution. In spite of its touchscreen interface, Apple includes a few physical buttons, including a slim volume control on the left edge, a hold switch on the top, and a home button on the face of the player, placed below the screen. The bottom edge of the touch includes the same universal dock port and 3.5mm headphone jack as previous models, piercing the otherwise unbroken expanse of chromed steel that wraps around the back and edges of the device.

The shape and dimensions of the touch also remain unchanged (110 x 61.8 x 8.5mm), defined by a flat-glass front set inside a curved steel backing that feels natural in the hand but makes the iPod a little wobbly when you set it down on a table. Packaged with the touch is an Apple universal dock connector USB cable, a pair of white earbuds that include a microphone and remote control on the cable, and a molded universal dock insert to use with any charging or speaker accessories.

Features

Out of the box, the third-generation iPod touch includes an amazing music player, podcast support, video playback (including iTunes rentals and a YouTube player), a Safari Web browser, photo viewer, an email reader (compatible with Outlook, Exchange, MobileMe, Gmail, Yahoo, AOL, or any POP email service), an integrated iTunes Store for music and video downloads, and a host of smaller utilities (weather, calendar, maps, stocks, notes, voice memos, clock, contacts, and calculator). Provided you become proficient with its touchscreen keyboard, the iPod touch is more pocket PC than an MP3 player.

iPod touch OS 3.0 media features

With version 3.1 of Apple's iPhone and iPod touch firmware, the device's stock features are just the starting point of apps available. An iTunes App Store, accessible from the computer or directly from the iPod touch, lets you download and install thousands of applications, including Internet radio players, games, voice recorders, and social-networking tools. You can also extend the capabilities of the iPod touch using third-party "Made for iPod" hardware accessories such as AV docks, external battery packs, and speaker systems.

Apple first introduced its Genius playlist feature with the second-generation iPod touch, letting you create instant 25-song playlists based on the musical characteristics of a single song. The Genius playlist feature is still here on the third-generation version, giving you an easy and fun way to generate playlists, provided their music collection holds enough songs to make interesting connections. You can create and save Genius playlists directly onto the iPod touch, and with automatic syncing enabled in iTunes, you can also transfer them back to your computer.

With the third-generation of the touch, Apple broadened the scope of Genius selections to include App Store recommendations and extended, genre-based playlists called Genius Mixes. After clicking on the App Store icon found on the main menu, you'll find Genius App picks in a separate "Genius" tab giving you a list of recommendations based on previous app purchases you've made. Genius Mixes are intuitively located in the iPod's Music menu, located by default in the lower submenu strip across the bottom, along with selections for artist, songs, playlists, and more. If you're the kind of person who typically listens to music by hitting shuffle, you might enjoy the way Genius Mixes provide a more curated and genre-specific selection of tunes with a minimum of effort. Those who are more deliberate about their music selections always have the option of knocking the feature into the "More" section and replacing it with a more useful menu item (podcasts, audiobooks, and so on).


Genius Mixes offer extended playlists of your music, which get programmed automatically by Apple. Think of it as "shuffle" with better taste.

Oddly, the touch's Genius Playlist and Mixes features won't work if you haven't enabled Genius on your computer's iTunes software. If you find iTunes' Genius features too demanding on your computer's resources or too invasive of your privacy (the feature reports your listening habits to Apple), then you'll need to live without the features on your iPod as well.

Not every member of the third-generation iPod touch family is created equally. Essentially, the 8GB iPod touch model is still running on second-generation hardware that uses a slower processor than the 32GB and 64GB models and lacks support for new features such as Voice Control, OpenGL graphic support, and advanced accessibility features. As we've already seen with the first-generation touch, future updates to the iPod firmware may bring features that only the latest hardware will support. Obviously, the 8GB model's S$308 (US$217.54) price tag makes it attractive to prospective buyers, but be aware that the lower price comes at the cost of performance and a few features.

Are you confused about what features are available on the 8GB touch compared with the 32GB and 64GB versions? So were we. For the record, iPhone OS 3.1 features such as Bluetooth audio, Genius Mixes, and voice memo recording are available on all versions of the third-generation iPod touch. Voice Control and accessibility settings, however, are the only features we've found so far that can only be found on the 32GB and 64GB touch models (or iPhone 3GS). In the next few paragraphs, we'll dive into these features a little more to see if they're worthwhile.

Voice control

The Voice Control screen of the Apple iPod touch.

As if touchscreen control wasn't futuristic enough, the iPod touch now includes the capability to control playback using voice commands. To activate this feature, you'll need to press and hold the headphone remote control button until the Voice Control screen appears. Using the microphone built into the included pair of earbuds, you can call out a song, artist name, album, or playlist, and the iPod will interpret your commands and play the request. Playback features such as shuffle, skip, play, and pause can also be controlled using voice commands, but it feels a little unnecessary, since the earbud remote control is available to perform these functions without making you look like a crazy person. One of the coolest uses of the technology is the capability to engage the Genius playlist function by saying "Play more songs like this", letting you steer your listening experience without taking the iPod out of your pocket.

We found Voice Control to be consistently accurate when it came to basic commands, such as "play", "next song", "shuffle" and so on. You do run into some trouble calling up artists with funky names or funky spellings (too bad, P!NK), but that's to be expected. Overall, Voice Control is a fun feature to have, and even more fun to show off. We wish Apple had thought of an easy way to let you to Voice Control while the touch is plugged into a car stereo aux input, but we've no doubt that third-party manufacturers will solve the problem with special cables or in-car charging docks.

Accessibility

The iPod touch accessibility menu.

Touchscreen devices present a unique challenge to users with visual impairment. By digging into the General settings of the 32GB or 64GB third-generation iPod touch, users can now enable features such as screen zooming, white/black reversal, mono audio, home button triple-click, an automatic text reader that will read everything from emails to entire Web pages, and a VoiceOver feature that offers spoken feedback of menus and any item selected by touch (apps launch with double-clicks in this mode). For users who have otherwise felt locked out of the iPod touch and apps experience, the inclusion of these relatively deep accessibility controls is certainly an advantage over previous models of the iPod touch, and a promising direction for touchscreen devices, generally.

iTunes on the go
Both the iPod touch and iPhone let you browse, preview, purchase, and download content from the new iTunes Wi-Fi store. You'll have to hop onto an available Wi-Fi Internet connection to take advantage of the wireless music store, but once connected, you can search for any artist, album, or song in the iTunes music catalog, as well as movies, TV shows, music videos, audiobooks, podcasts, and iTunes U educational content. Store purchases require you to enter your iTunes password as a security measure. Once the download is complete, the audio or video is immediately available to listen to and will transfer to your computer's iTunes music library the next time you sync the device. The feature seems to work without any kinks. Even interrupted downloads pick up once a Wi-Fi connection is re-established.



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